Your Privacy Rights as a California Resident (CCPA)
Last updated: Sep 17, 2026
Please, see also our general Privacy Notice. Unless otherwise stated herein, all definitions used in this document have the same meaning as defined in our general Privacy Notice.
1. General Information for California Residents
The California Consumer Privacy Act of 2018, including its amendments such as California Privacy Rights Act “CPRA” (hereinafter together the “CCPA”) establishes specific rights for California residents to control the use of their personal information and requires businesses to provide the consumers with certain information on how their personal information is collected, used and shared. This section provides California residents with information on our personal information collection practices and how consumers can exercise their rights under the CCPA.
If you have any questions regarding your privacy rights as a California resident, please contact us at ccpa-requests@valas.media.
2. What Kind of Personal Information We Collect, Use and Share on California Residents?
The categories of personal information we have collected in the preceding 12 months, the sources where we get the information and purposes for which we use such information when you interact with us are detailed below.
| Categories of Personal Information | Purposes of Use | Sources of Personal Information |
|---|---|---|
| Commercial Information, such delivery information and information about your transactions and purchases with us or information about your participation to a contest or promotion sponsored by us. | Perform the services and personalizing your experience on our Games. Commercial purposes, such as facilitating purchases of Games or service, or sending newsletters, marketing, and surveys. |
You, both directly and through your use of the Games Our third party service providers and business partners. |
| Customer service information, such as information you provide us when you contact our player support group or information that you choose to provide us when registering, logging into or using our Services through social media services (such as Facebook). | Perform the services, and personalizing your experience on our Games Facilitate Purchases of our Games and services Interact with our customer service or player support. |
You, both directly and through your use of the Games. Social media and other third party accounts. |
| Usage data and trends, such as information about your browser, network and device, Web pages you visited prior to coming to our website, Your IP address, gameplay data, landing pages, content or ads viewed and clicked, dates and times of access, pages viewed, levels you complete or partially complete, uploads or downloads, access times, error logs, and other similar information. | Provide you with our Games and services and personalizing your experience on our Games and services Commercial purposes, such as facilitating purchases of our Games or service, or sending promotions, marketing, and surveys Detecting security incidents and secure our Games |
You, both directly and through your use of the Games Our third party service providers and business partners. |
| Technical Information, such as technical information related to Your mobile device or computer, such as: browser type, device type and model, CPU, system language, memory, OS version, Wi-Fi status, time stamp and zone, device motion parameters and carrier. | To deliver, measure and personalize advertising; attribute installs; prevent fraud and abuse; and optimize campaign performance. | Our third party service providers and business partners |
| Technical Identifiers, such as various unique identifiers that generally only identify a computer, device, browser or mobile application. For example, IP address (which may also provide general location information), User agent, IDFA (identifier for advertisers), Android ID (in Android devices); Google Advertiser ID, Customer issued user ID and other similar unique identifiers. | To deliver, measure and personalize advertising; attribute installs; prevent fraud and abuse; and optimize campaign performance. | Our third party service providers and business partners. |
| Engagement Information, such as information relating to the Customer’s ad campaigns and End User actions, such as: clicks on Customer ads, ad impressions viewed, audiences or segments to which an ad campaign is attributed, the type of ads and the webpage or application from which such ads were displayed, the webpages on Customer’s website visited by an End User, the URL from the referring website, downloads and installations of Applications, and other interactions, events and actions Customers choose to measure and analyze within their application or website (e.g. add to cart, in-app purchases made, clicks, engagement time etc.). | To deliver and measure advertising; determine reward completion; attribute installs; prevent fraud and abuse; and optimize campaign performance. | Our third party service providers and business partners. |
| Geolocation, such as country, state, city and zip code. | Providing you with the correct versions of our services (including Games and applications) | You, through your use of our Games and applications. Our third party service providers and business partners. |
We determine the retention period for each of the above listed categories of personal information based on the following factors: (i) the length of time we need to retain the information to achieve the business or commercial purpose for which it was originally obtained, (ii) any legal or regulatory requirements applicable to such information, and (iii) any need for the information based on any actual or anticipated investigation, litigation or claim.
3. “Sale” or “Sharing” of Your Personal Information Under CCPA
The CCPA defines a “sale” of personal information broadly to include certain disclosures for monetary or other valuable consideration. It also defines “sharing” to include making personal information available to a third party for cross-context behavioral advertising, whether or not money is exchanged.
We do not sell your personal information in exchange for monetary compensation. However, when conducting user acquisition campaigns or using third-party advertising services and their participating advertising partners, we may disclose or make available limited pieces of personal information for attribution, ad delivery and measurement, fraud prevention, campaign optimization and, depending on your privacy choices, personalized advertising. Depending on the configuration and applicable law, these disclosures may be considered a “sale” or “sharing” under the CCPA. The categories may include:
- IDFA (Identifier For Advertisers)
- Android ID (Android device)
- Google Advertiser ID
- network status (WiFi/3G) the version of your operating system
- IP address
- Device ID (persistent/non-persistent)
- installed software
- application usage data
- hardware type
- browser information
- in-game information
- browser type, device type and model, CPU, system language, memory, OS version, time stamp and zone, device motion parameters and carrier
You have the right to opt out of the sale or sharing of your personal information. You may exercise this right through the privacy options provided in the Games where available, by sending your request to ccpa-requests@valas.media, or here. After you opt out, we will no longer use your personal information for activities that are considered a sale or sharing under the CCPA, subject to legally permitted exceptions. We may still use information for non-personalized or limited advertising, analytics, fraud prevention, security, contextual-ad measurement and similar services that do not constitute a sale or sharing under the CCPA.
Our mobile games are intended only for individuals who are at least 18 years old. We do not knowingly sell or share the personal information of anyone under 18.
4. Your Rights Under CCPA
No discrimination. Under the CCPA, you have the right not to receive discriminatory treatment for the exercise of your privacy rights. This means that we will not deny, charge different prices for, or provide a different level of quality of Games or services to you, if you choose to use these rights.
Right to opt out of the sale or sharing of your personal information. You may opt out of our use of your personal information for purposes that are considered a “sale” or “sharing” under the CCPA by using the methods described in section 3.
Right to know, correct and delete your personal information. You have the right to know (free of charge up to two times in a 12-month period) what categories of your personal information we collect, use and share. You may also request correction of inaccurate personal information or deletion of your information. These requests can also be directed to specific pieces of personal information that we have collected from you. After deletion of your information we may no longer be able to provide you with our Games or services. Certain information may be exempt from these requests under applicable law.
Right to limit the use and disclosure of sensitive personal information. Where applicable, you may request that we limit our use and disclosure of sensitive personal information to the purposes permitted by the CCPA.
How to exercise your rights. You can exercise these rights by clicking here or submitting your request to ccpa-requests@valas.media. For security purposes, we may need to verify your identity, including by requesting information from you and matching it with our existing records, depending on the nature of the request. Once we have verified your identity where required, we will respond to your request as appropriate. If we are unable to complete your request, we will explain why. We process opt-out requests as soon as feasibly possible and no later than required by applicable law. We aim to fulfill other verified requests within 45 days as required by the CCPA. If necessary, an extension permitted by law will be accompanied by an explanation for the delay.
Right to use of authorized agents. You may also designate an agent to make the requests described above. We will take steps both to verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization.